isshi isshi is more than just a name — it’s a mentality to live by.

meaning “one death” in japanese, it’s a reminder to live with intention, passion, and respect — especially for the culture we love.

born in melbourne, our brand started with a simple goal: to bring the local car community together by sharing a weekly list of meets.

we celebrate every build, from stanced JDMs to muscle cars, because every ride has a story. at our core, we stand for unity, creativity, and mutual respect. when you rep isshi isshi stickers or merch, you represent a growing community that stands behind the scene, not above it.

one passion. one community. one life — make it count.