isshi isshi is more than just a name — it’s a mentality to live by. meaning “one death” in japanese, it’s a reminder to live with intention, passion, and respect — especially for the culture we love. born in melbourne, our brand started with a simple goal: to bring the local car community together by sharing a weekly list of meets.

we celebrate every build, from beaters to show cars, because every ride has a story. at our core, we stand for unity, creativity, and mutual respect. when you rep Isshi Isshi stickers or merch, you represent a growing community that stands behind the scene, not above it.

one passion. one community. one life — make it count.